is the most important stage of the website. It influences everything from attracting customers through to search engine rankings. Get the web design wrong and you run the risk of turning visitors away as well as not being found in web searches. A website is your shop window and it only has a very short space of time in which to attract someones attention. Web sites are like roadside billboards where the visitors are quickly passing by. If your advertising is not giving out the right message then the visitor will simply move on to someone elses billboard. What can you do to ensure your brand new website design is successful? Firstly the web site should be built by a professional web design company. With the rise of diy web design software it is an easy temptation to go it alone but you will lack the many years of experience and knowledge that a professional designer / marketeer will have. A reputable web design company will employ the skills of a professional copywriter. The written content of a website is crucial in both keeping the visitor interested and proving to the search engines that your information is relevant. Search engine optimisation is a specialist marketing service that can help rank your website under certain keywords that a visitor may use in the search engines to find your business.

Search engine optimisation is the common industry name of a technique which helps websites to be found in the search engines. In its infancy search engine optimization was a service provided by a few web marketing companies. Today the industry has massively grown and a multitude of search engine optimisation (SEO for short) companies have appeared. This has turned the marketplace into a mine field for customers as there are now so many good and bad businesses offering this service. Search engine optimisation has now been placed into three different categories. White hat SEO is the name given to optimised websites that conform to a search engines rules and do not try to cheat results. Grey hat optimization is where the method used does not neccessarily go against the search engines but may be considered by others as spam. Black hat search engine optimisation should be avoided at all costs as search engines detecting one of these methods may well penalise your site by either dropping its rankings or banning it for good. There are many resources on the internet which will explain to you about each type of SEO and what to avoid. Always ask a search engine optimisation company how they intend to optimise your website before making a decision. Finally some advice on cost. If a web marketing company is fair then it should not be charging you thousands of pounds for optimization. You should also be wary of any SEO firm that employs hard sale tactics by continously bombarding you with phone calls. Take your time and research the Internet about any optimisation companies that offer you their service and you may be surprised at what comes back. Avoid any services that may bind you into a contract. These are often very difficult to get out of if you end up being unhappy with your optimisation service.

Designsmart have designed many small business web sites from across Kent towns and cities such as Chatham, Medway, Rochester, Gillingham, Tonbridge, Tunbridge Wells, Maidstone, Snodland, Meopham, Gravesend and Dartford.

In addition to Kent Designsmart have also designed small and large websites for clients throughout the UK in locations such as Wales, Scotland, Ireland, Devon, Cornwall, Somerset, West Sussex, Herts, Essex, Yorkshire and Norfolk.

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